It’s all about identity
Riky Bains, partner and brand strategist at Klinical, explains why destinations need to identify their strongest assets and find the most effective ways of presenting them.
Why brand marketing strategies matter
A startup without a strategy is like a ship without a captain; although it may stay afloat, the destination reached is unlikely to be the one that was desired. Riky Bains, partner and brand strategist at Klinical, highlights the value of clear brand marketing strategies for hospitality startups.
The role of technology in restaurant franchises
Technology has changed the way businesses operate, especially in the F&B sector. Dr. Jassim Haji, president of Global Artificial Intelligence Group, discusses why restaurant franchises must adopt intelligent technologies to succeed.
Why technology matters in the world of franchising
Nouhad Dammous, the late editor-in-chief of Hospitality News Middle East, was a firm believer in the power of technology. Here, we share his words on why franchises need to integrate smart systems to improve efficiency and cut costs.
Robotics and automation in the hospitality industry
There has been much talk of robotics and automation in hospitality, including comments that several hotels and restaurants are replacing their staff with robots. While this may make for great marketing and social media coverage, the reality is very different, as Ian Millar, senior in the entrepreneurship and innovation department at EHL, reveals.
How to manage technology
Improving the efficiency of your business begins with optimizing your computing infrastructure, according to Dr. Jassim Haji, president of Global Artificial Intelligence Group. Here, he discusses the many ways in which technology can aid a company and support the people in it.
How hotels are using TikTok to market themselves
Nour Yamout Katanani, marketing and communications director at Advanced Tastes Holding Group, gives us the lowdown on how luxury hotels are using TikTok.
Mind the Tech Gap by BCG X reveals companies’ tech challenges
According to research published by Boston Consulting Group (BCG), 94 percent of companies have grand ambitions to deliver substantial and rapid results from the digital transformation while companies plan to increase investment in digital solutions despite global economic headwinds. Interestingly, the majority of these digital transformations fail to achieve their objectives.
Using Instagram and YouTube in 2023
Hospitality concepts have always relied on visual media to help showcase their venues to prospective clients. Social media has taken this relationship a step further by enabling brands to get even closer to their audience. Riky Bains, brand strategist and copywriter at Klinical, shares his thoughts on how hotels and restaurants can leverage Instagram and YouTube to reach more people.
Leveraging WhatsApp automation to optimize hotel operations
Lovetto Nazareth, managing director of Prism Digital, gives us the lowdown on how AI-driven WhatsApp automation solutions are reinventing the way hotels communicate with customers