Seeking travel inspiration: the role of social media
TikTok is an untapped goldmine for tourism marketing. From tour videos to unconventional experiences, Dr. Maria Frangieh, CEO of Socialprise, explains why this social media platform is an essential tool, especially for brands looking to engage with younger consumers.
Six experts in the field talk tech solutions
With digital transformation an inevitability for businesses all over the world, we talk technology with six experts in the field and find out what tech solutions are available for hospitality and F&B enterprises.
Innovation and operational excellence
It takes much more than a healthy balance sheet for a business to thrive. Michael Donald, co-founder of Halo Business Consulting, discusses how to optimize resources and efficiencies, encourage and implement organizational change, and create a culture that accelerates innovation.
I spy cyber security
As technology has evolved, so too has cybercrime. Tony Toutoungi delves into the world of cyber security, examining the various threats and how hotels can prevent data theft.
ATM is calling startupers and innovators of the hospitality industry
The aim of the ATM Draper-Aladdin Start-up Competition is to help intensify the race to a sustainable future for travel and tourism.
Streamlining Procurement
Industries often depend on a number of multifaceted layers to ensure the smooth operation of day-to-day business. Abdul Kader Saadi, co-founder and CEO of the Eighty6 Portal, discusses the role of technology in procurement.
The key to driving direct bookings
Although the events of the last 18 months have transformed the hospitality industry, one thing that hasn’t changed is the enthusiasm of hotel operators to convert more direct bookings. Ashleigh Donald, co-founder and marketing and communications consultant at Halo Business Consulting Ltd, discusses how Google has changed the rules of the game with its Hotel Ads.
Why smart technology in hotels makes perfect sense
We are witnessing technological advances every single day, especially in hotels. Andrew Wheal, founder and chief techspert at Hospitality Tech Expert Ltd., takes a closer look at the smart technologies that are being deployed by operators to enhance the guest experience.
The role of wi-fi in direct marketing
Hospitality establishments are constantly looking for ways to market their products and services to guests. Duncan Fraser-Smith, founder of The Cutting Edge Agency, takes a closer look at the role of WiFi in direct marketing.