10 ways to boost direct bookings via mobile apps
In a competitive market, hoteliers are doubling down on direct bookings to attract both new customers and repeat business. Now an essential tool of the trade, mobile apps have a key part to play in helping industry players meet their direct booking targets. Lovetto Nazareth, CEO of Prism Digital, shares his top 10 tips for getting the best out of mobile apps, from targeted marking to offering mobile-only deals.
Hoteliers reveal tech spend priorities: and it’s good news for guests
Tech adoption is booming across the hospitality sector, with hoteliers keen to capitalize on the many benefits technology offers, as research commissioned by Amadeus Hospitality confirms. Joy Ghosh, Head of commercial Indian Subcontinent, Middle East, Africa and Turkey, Hospitality, Amadeus, shares some of the key findings on hotels’ tech-investment plans and demands.
How to unlock the power of LinkedIn
It’s a fact that virtual visits and viewing video content are steps that almost all of today’s customers will take before making a travel booking. Riky Bains, strategist at Brash, explains why embracing the clickable future, especially YouTube, is crucial in a competitive industry.
How video technology is transforming casinos
The legalization of gambling in the Middle East has long sparked intense debate, but recent developments in the UAE have brought this contentious issue back into the spotlight. Steven Forrest, relationship director at Vitec, explores how IP video addresses challenges and enhances operational efficiency.
Leveraging X for marketing in the holiday season
Promoting your hotel and its facilities to guests can be a challenge, especially with there’s competition to contend with. Dr. Maria Frangieh, managing director of Socialprise, shares her tips on how to increase guest spending.
The use of AI to increase retention and enhance the experience
In today’s competitive hospitality industry, guest satisfaction and loyalty are crucial for success. Artificial intelligence is transforming hospitality by offering solutions that elevate the guest experience and boost retention. In the Middle East, known for its luxurious hotels and world-class service, AI is becoming an indispensable tool in staying ahead. Jigar Patel, managing director of DuGi GmbH, explores the most significant ways in which AI can improve guest retention and elevate experiences.
The smart city: the future of living and hospitality in the Middle East
As urbanization accelerates globally, the Middle East is rapidly embracing smart city concepts to enhance growth, quality of life and sustainability. Custódio Barreiros Founder & CEO of EIP MGT GmbH, offers his perspective.
5 reasons to include TV in your hotel marketing strategy
In an age of digital saturation, television advertising offers hotels a not-to-be missed opportunity to engage with guests on a deeper level. Remote in hand, Lovetto Nazareth, managing director at Prism Digital shares five ways in which hoteliers can leverage this often overlooked medium.
Pinterest: a marketing tool full of possibilities
Despite often finding itself in the shadows of the bigger social media platforms, Pinterest offers restaurateurs a powerful marketing alternative, helping them to reach new customers and strengthen their online presence. Monica E. Chikhani, managing director and founder of MEC Workshop, explains why this visual discovery engine is still very much packing a punch.
Five essential leadership skills for future-ready GMs in hospitality
Starting his career in an era of limited technology, Mark Timbrell, leadership coach and managing partner UK at Phi Management Group, used tools like the IBM typewriter and Telex. Over time, he has witnessed firsthand the rapid technological advancements that have shaped the hospitality industry. Today, as AI continues to influence the sector, he draws on his extensive experience and recent studies in leadership.