How to navigate the path to hotel brand search and selection
In the competitive world of hospitality, two critical elements determine a hotel’s success: being discovered during a search and being chosen for booking. Riky Bains, strategist at Brash, outlines the crucial factors.
AI everywhere but with algorithms
Kelly Raskovich, executive editor of Tech Trends, highlights in Deloitte’s 16th Annual Tech Trends report that artificial intelligence serves as the common thread across nearly every trend. Moreover, AI will soon become a part of the foundational infrastructure of everything we do across industries and domains.
Five essential leadership skills for future-ready GMs in hospitality
Starting his career in an era of limited technology, Mark Timbrell, leadership coach and managing partner UK at Phi Management Group, used tools like the IBM typewriter and Telex. Over time, he has witnessed firsthand the rapid technological advancements that have shaped the hospitality industry. Today, as AI continues to influence the sector, he draws on his extensive experience and recent studies in leadership.
10 ways to boost direct bookings via mobile apps
In a competitive market, hoteliers are doubling down on direct bookings to attract both new customers and repeat business. Now an essential tool of the trade, mobile apps have a key part to play in helping industry players meet their direct booking targets. Lovetto Nazareth, CEO of Prism Digital, shares his top 10 tips for getting the best out of mobile apps, from targeted marking to offering mobile-only deals.
Hoteliers reveal tech spend priorities: and it’s good news for guests
Tech adoption is booming across the hospitality sector, with hoteliers keen to capitalize on the many benefits technology offers, as research commissioned by Amadeus Hospitality confirms. Joy Ghosh, Head of commercial Indian Subcontinent, Middle East, Africa and Turkey, Hospitality, Amadeus, shares some of the key findings on hotels’ tech-investment plans and demands.
How to unlock the power of LinkedIn
It’s a fact that virtual visits and viewing video content are steps that almost all of today’s customers will take before making a travel booking. Riky Bains, strategist at Brash, explains why embracing the clickable future, especially YouTube, is crucial in a competitive industry.
How video technology is transforming casinos
The legalization of gambling in the Middle East has long sparked intense debate, but recent developments in the UAE have brought this contentious issue back into the spotlight. Steven Forrest, relationship director at Vitec, explores how IP video addresses challenges and enhances operational efficiency.
Leveraging X for marketing in the holiday season
Promoting your hotel and its facilities to guests can be a challenge, especially with there’s competition to contend with. Dr. Maria Frangieh, managing director of Socialprise, shares her tips on how to increase guest spending.
The use of AI to increase retention and enhance the experience
In today’s competitive hospitality industry, guest satisfaction and loyalty are crucial for success. Artificial intelligence is transforming hospitality by offering solutions that elevate the guest experience and boost retention. In the Middle East, known for its luxurious hotels and world-class service, AI is becoming an indispensable tool in staying ahead. Jigar Patel, managing director of DuGi GmbH, explores the most significant ways in which AI can improve guest retention and elevate experiences.
Unlocking the foodverse for F&B brands
As consumer behavior shifts toward immersive, online experiences, the concept of the foodverse is emerging, offering brands new ways to engage with customers through VR, AI and blockchain technology. Dr Jane Thomason, emeritus chair of the World Metaverse Council, author and influencer, tells us more.