Franchising frameworks for a new era of investment

Franchising frameworks for a new era of investment

Franchising remains a powerful growth engine for hospitality across MENA. However, rising levels of investor sophistication have revealed the limits of one-size-fits-all models.
Jad Shamseddin, COO at Aleph Hospitality, analyzes the evolving frameworks now shaping the region’s next phase of hospitality brand growth.

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The return of maximalist restaurants

The return of maximalist restaurants

Luxury hospitality is evolving beyond marble lobbies and fine linens. Norman Cescut, founder and CEO at Desita, has the lowdown on how high-end hotels are defined by emotion, culture and purpose.

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Multi-unit franchise models: The full perspective

Multi-unit franchise models: The full perspective

Babette Marzheuser-Wood is a founding partner at Global Franchise Group Dentons and managing director at Dentons Franchise Advisory. Here, she talks us through the benefits and potential challenges of these models, and shares her top negotiation tips.

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Lebanese cuisine in the limelight with master chef Sleiman Khawand

Lebanese cuisine in the limelight with master chef Sleiman Khawand

Lebanese cuisine continues to evolve with confidence, blending refinement with a deep respect for tradition. Sleiman Khawand, Lebanese master chef, culinary consultant and founder of Hospitality Professionals Academy, shares his perspective on this dynamic transformation.

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Why all-round hospitality training needs a touch

Why all-round hospitality training needs a touch

Hospitality venues are stages where employees need to deliver captivating performances that wow guests and keep them coming back for more. The curtain is rising. Daniel During, principal and managing director at Thomas Klein International, offers us front-row tickets to show-stopping insights on the attributes that set staff apart and help to deliver dramatic industry win-wins.

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7 secret marketing tactics of busy restaurateurs

7 secret marketing tactics of busy restaurateurs

Keeping customers coming through the doors is no easy feat in today’s fast-changing dining landscape. So how do the most successful eateries do it? Monica E. Chikhani, founder and managing director of MEC Workshop, shares seven of their secret strategies. But keep them to yourself…

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5 ways to crack the Gen Z code

5 ways to crack the Gen Z code

There’s a new cohort of customers in town who are bringing both fresh expectations and growing spending power to the hospitality industry. Are you ready for them? Ashleigh Donald, co-founder of Halo Business Consulting, shares five tips to attract and engage the all-important group of Gen Z guests.

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Building hotel brands with purpose

Building hotel brands with purpose

Creating a new hospitality concept should never be just another marketing exercise or portfolio expansion. Antony Doucet, chief experience officer at Kerten Hospitality, shares his dos, don’ts and lessons learned when introducing new names into the market.

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Egypt: navigating a robust recovery

Egypt: navigating a robust recovery

Faced with a range of internal and external challenges, the last few years have not been easy for Egypt. And yet in a display of characteristic resilience, the MENA country is now eyeing a brighter outlook, buoyed by a record-breaking year for tourism and ambitious targets for the sector. Nagi Morkos, founder and managing partner at Hodema Consulting Services, takes us through this impressive turnaround.

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A time for future-ready hospitality

A time for future-ready hospitality

Christian Salloum, managing director of BrandPortunity F&B Consulting, reveals the essential building blocks of training for a new era and explains why getting the balance right will be key to success.

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