Saudi Arabia and Coffee: where heritage meets global ambition
Dagmar Symes, CEO of Al Hamra, charts the kingdom’s coffee journey from traditional ritual to contemporary regional hub.
Nimish Goel of Dhruva on how the UAE’s fiscal framework impacts hospitality
In this article, Nimish Goel examines what the UAE’s maturing fiscal framework means for the hospitality sector.
How virtual reality is transforming pre-visit marketing
Beyond showcasing aesthetics, VR is increasingly enabling potential guests to experience spaces rather than simply interpret them. Monica E. Chikhani, founder and managing director of MEC Workshop, explores how this strategic tool instills confidence and reduces uncertainty, helping to convert interest into bookings.
Strengthening regional tourism through strategic investment and innovation
New funding models, technological advancements and sustainability frameworks are reshaping tourism development across the Middle East. Ahead of Future Hospitality Summit (FHS) Saudi Arabia, Jonathan Worsley, chairman of The Bench, organizer of the summit, gathered insights from three industry leaders on the sector’s evolving priorities and opportunities.
Why creative concepts deserve fresh thinking
In a world of changing market dynamics and business models, perhaps the time has come to look differently at traditional franchisor–franchisee roles. Daniel G. During, principal and managing director at Thomas Klein International, asks whether teamwork and togetherness, rather than a transactional approach, could provide a winning formula for emerging ventures.
Mixing eye-catching design with relaxed elegance with Firas Alsahin
Firas Alsahin, co-founder and creative director at 4SPACE, reflects on how magical maximalism coexists with quiet luxury, layered jewel tones and sculptural details.
To franchise or build your own brand?
The Middle East has transformed into a franchising powerhouse, offering major opportunities for international businesses keen to expand. However, choosing the right model can be key to future success. Roy Hintze, partner at PwC Middle East, weighs the options and factors to consider, from concept type to growth plans and market dynamics.
4 steps to building a resilient franchise
As global markets become more complex and competitive, resilience has become the defining factor that sets robust franchise systems apart. Anthony Aucar, head of projects at Glee Hospitality Solutions, shares four core principles for businesses looking to implement a sustainable, scalable franchise model.



















Middle East family businesses navigate growth and risk
Dr Rebecca Gooch, Deloitte Private Global Head of Insights, presents findings highlighting Middle East family businesses resilience, growth ambitions and evolving strategic priorities.