5 reasons to include TV in your hotel marketing strategy
In an age of digital saturation, television advertising offers hotels a not-to-be missed opportunity to engage with guests on a deeper level. Remote in hand, Lovetto Nazareth, managing director at Prism Digital shares five ways in which hoteliers can leverage this often overlooked medium.
5 top tips for exporting to new markets
At a time when the region’s FMCG firms face a challenging economic environment, it makes sense to increase the focus on international sales. Sam A. Jaoude, consultant and CEO of Madenlebanon LLC, shares a checklist of essential steps to getting export ready.
6 ways to elevate your well-being offering
There’s no getting away from it, wellness, nutrition and sustainability are three buzzwords that hoteliers can no longer afford to ignore when looking at how they plan to develop their facilities. Judith Cartwright, founder and managing director of Black Coral Consulting, shares a six-step checklist on how industry players can meet rising demand for these services, while also increasing revenue.
How to create a culinary landmark
Duncan Fraser-Smith, founder of The Cutting Edge Hospitality Agency and author of “Create to Plate,” discusses restaurant trends in Saudi Arabia and the broader global trends impacting the industry.
Designing standout spaces for today’s guests
Creating memorable moments for customers has rightly become a top priority for hospitality providers and interior architecture is playing a key role in helping them to achieve these goals. Dina Murali, design director at DZ Design, shares her ideas on how to successfully evoke that all-important sense of place and create environments that will leave lasting impressions on visitors.
3 key takeaways for hoteliers eyeing long-term success
Putting zero-waste initiatives into practice successfully can be a challenge for businesses, but will pay dividends over time, as Bastien Blanc, hotelier and co-founder of TroKadero Management, explains.
How to unleash the power of tech in HR
Getting the best out of the latest technology requires business leaders to be open to new ideas and recognize that improving customer service should always be the endgame. Mark Dickinson, of DONE! Hospitality Training Solutions, shares his dos and don’ts for utilizing tech in HR.
How to convert clicks into bookings
It’s a fact that virtual visits and viewing video content are steps that almost all of today’s customers will take before making a travel booking. Riky Bains, strategist at Brash, explains why embracing the clickable future, especially YouTube, is crucial in a competitive industry.
The AI takeover in hotel advertising
AI is poised to revolutionize how hotels market themselves, enabling operators to reach their ideal guests by creating personalized, targeted campaigns. Lovetto Nazareth, managing director of Prism Digital, explains why industry players need to put this transformative technology front and center of their hotel advertising strategies.
Tips for leveraging X (Twitter) for digital marketing in the holiday season
Promoting your hotel and its facilities to guests can be a challenge, especially with there’s competition to contend with. Dr. Maria Frangieh, managing director of Socialprise, shares her tips on how to increase guest spending.