AccorHotels announced the appointment of Yigit Sezgin as its new Chief Commercial Officer Middle East & Africa.

Based in Dubai, Sezgin will oversee all commercial disciplines for the region, including dedicated sales support, digital marketing, brand marketing, communications, loyalty, partnerships, business intelligence and revenue management. One of his main priorities will be to lead the group’s digital transformation in the area, drive brand development and delivery as well as integrating business streams, especially as it relates to the group’s loyalty program.

Sezgin joins AccorHotels from Bilgili Holding, a leading Turkish investment group devoted to developing real estate and tourism in Turkey and beyond. As the C.E.O. of Bilgili Holding, Sezgin’s portfolio contained an array of lifestyle and luxury properties, including the W Istanbul, Soho House, Peninsula Hotel, Aman Resorts, Ritz Carlton & Mandarin Oriental Residences and the Radisson Blu Conference & Airport Hotel.

Having lived and worked in eight international markets over a span of 20 years, Sezgin has also held senior leadership roles with multinational groups including Ritz-Carlton, Wilton International and Hilton Hotels. He spent ten years with the Radisson Hotel Group (formerly Carlson Rezidor), driving commercial development and strategic performance, with a majority of those years in Dubai overseeing more than 100 hotels and several global sales offices as the group’s Global Head of Sales & Marketing.