Nouhad Dammous, editor-in-chief of Hospitality News Middle East, highlights the importance of understanding technology.

It is very important for hospitality leaders of the future to understand consumer
needs and develop their skills set accordingly to take advantage of the huge
opportunities emerging. Technology is reshaping companies and creating
new job categories. AI is already being used and will continue to be part of the
hospitality landscape. Indeed, many of today’s jobs will be lost to automation
and robotics.
Linked to this technological shift is the rise of social media. Hospitality
establishments must be visible on Twitter, Instagram, YouTube, Facebook and
other digital platforms.
The future looks bright for hotel schools and training centers that can educate
students on new technologies and provide practical training. Attracting,
developing and keeping the right talent within the hospitality industry remains a
challenge, but it can be achieved.