Wego, the largest online travel marketplace in the MENA region, launched ShopCash, an online shopping cashback and deal discovery app for consumers in the Middle East. The app is available for download from the iOS App Store, Google Play Store and at shopcash.com

ShopCash users will earn instant cashback for online purchases made with hundreds of merchants across the Middle East and gain access to exclusive deals and discounts. Cashback automatically accumulates in a user’s ShopCash wallet with every purchase and can be periodically paid into a user’s bank account or via other pay-out methods. ShopCash users will also be able to redeem cashback for air tickets and hotel stays with Wego or for purchases or gift cards with other partner merchants.

Merchants participating in ShopCash at launch include Amazon, AliExpress, GearBest, iHerb, H&M, Mumzworld, Mothercare, Mamas & Papas, Banggood, Styli, Nike, Ounass, Pottery Barn, GAP, The Luxury Closet, SharafDG, Bath & Body Works and Wego, where users will earn cashback on flight and hotel purchases. New merchants are being added each week.

For participating merchants, ShopCash is a platform to acquire new customers, starting with Wego’s massive user base of frequent flyers, but also to drive sales volumes via a wide range of store, brand and product promotional activities run by the ShopCash merchandising team. These include in-app promotions, flash-sales, audience retargeting, accelerated cashback, coupons, deals and offline co-marketing activities.

All promotional activities can be laser targeted at the precise geographic or demographic audience the merchant is trying to reach. ShopCash will also provide merchants and brand owners with access to valuable shopping analytics.

ShopCash will be a standalone brand and product but will also be tightly integrated into Wego’s mobile apps and websites and serve as the heart of the Wego loyalty program. Wego users will be able to earn cashback when shopping for flights and hotels and can instantly redeem the balance of their cashback wallets against travel purchases.