Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties PJSC, has expanded the portfolio of hotel projects under its upscale lifestyle hotel and serviced residences brand, Vida Hotels and Resorts, with the new Vida Za’abeel, set centrally in Zabeel, a mega-development by Emaar as a joint venture with Meraas.

Za’abeel is a mixed-use development in the heart of Dubai, overlooking the Zabeel Park, and will feature world-class residences, commercial offices, hotels and leisure attractions.

A twin-tower development of 70 and 68 floors, Vida Za’abeel will be home to the 220-room Vida Za’abeel hotel and Vida Residences Za’abeel, a collection of serviced apartments in 1, 2 and 3-bedrooms. Vida Hotels and Resorts will operate the hotel and serviced residences.

Olivier Harnisch, chief executive officer of Emaar Hospitality Group, said: “As a homegrown brand offering a refreshingly different experience for the new generation of business executives, entrepreneurs and leisure travelers, Vida Hotels and Resorts have set a distinctive niche in Dubai’s hospitality sector.”

More details of Vida Za’abeel hotel, including its choices of restaurants and other amenities, will be revealed in due course. Vida Residences Za’abeel will offer a wide range of amenities for its residents including gyms, multi-purpose halls and indoor kids play areas, opening out to landscaped terraces. Individually designed courts, gardens and pools add to the identity of the residential tower and the hotel.

For the convenience of residents, the development also has about 3,000 square meters for retail use, including a supermarket. Vida Hotels and Resorts has two operational properties in Dubai – Vida Downtown and Manzil Downtown – apart from several upcoming projects in the UAE including: Vida Harbour Point, Vida Dubai Marina, Vida The Hills, Vida Dubai Mall, Vida Townsquare, Vida Beach Reem Island Abu Dhabi and Vida Residences Downtown, all in the UAE.

The brand has expanded internationally with management agreements to operate Vida Jeddah Gate in Saudi Arabia, Vida Marassi Marina in Egypt, and Vida Marassi Al Bahrain in Bahrain.