Modern floral designs
Floral trends for Valentine’s Day are redefining romance by prioritizing sustainability, modern aesthetics and meaningful expressions of love through unique arrangements. Furthermore, by offering fresh and creative solutions, these trends breathe new life into conventional floral displays, making each one memorable. In addition, this year’s designs embrace creativity and individuality, ensuring every arrangement feels more expressive, meaningful and personal than ever before.
When words fall short, a carefully chosen Valentine’s bouquet therefore communicates what’s left unspoken, showcasing the timeless power of flowers to express love. Moreover, a personalized arrangement with a modern twist speaks volumes of affection. Ultimately, the beauty lies in the details of each composition.
Rakesh Shrivastava
Owner of Rose Charms DMCC, UAE
@rosecharmflowers
rosecharmflowers.ae
For my themed selection, I drew inspiration from playing cards: the Queen of Hearts, the King of Diamonds and the Queen of Spades. Red is the dominant color here, with a focus on classic red roses. Moreover, three shades – deep reds, vibrant fuchsias and rich burgundy – represent different kinds of love. Simple, elegant and luxurious.
The signature feature of the collection is velvet roses, which symbolizing love, beauty, femininity and, of course, Valentine’s Day. Additionally, flowers offer a variation in their arrangement: heart-shaped boxes, vases, velvet cases and other carefully crafted displays. Furthermore, this combination of brightness and elegance ensures a stunning visual appeal, where the beauty of nature is both captivating and refined.
Rufina Zharapova
Owner of Rufinella Studio, UAE
@rufinella_studio
rufinella.com
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About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
