What makes U-Food successful?
Since the day the company was founded, our goal has been to offer quality products at affordable prices and outstanding service. After almost three decades, and thanks to our team’s engagement and suppliers’ trust, we have become a key player in the fresh food market.
How do you select which brands to import?
Superior quality is not always easy to source. To select the best, we always study market trends and attend international fairs to find new products to add to our portfolio.
Have you released any new products recently?
We have several in the pipeline, especially for Lebanon, where we are trying to adapt to market changes and the demand for more affordable products.
Besides Lebanon, U-Food is also present in Jordan, Qatar, and Kuwait. What characterizes these markets?
Jordan is a stable market with limited change and slow growth, while Qatar has a lower population with high purchasing power. As for Kuwait, it is the largest and most competitive market but with limited availability of high-end products due to strict import regulations.
Do you have plans to expand?
Our last expansion dates back a few years, with the opening of our Kuwait branch. We are currently concentrating our efforts on improving the service we deliver in our existing four markets in the Middle East. Furthermore, we are developing sales at U-Group, our export company based in France.
About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
