Signum Hotels and Resorts has entered into a strategic partnership with Wyndham Hotels & Resorts to operate properties under Wyndham’s Trademark Collection. This partnership will primarily focus on introducing the upscale Trademark Collection brand to the UAE.
Signum Hotels and Wyndham Boost UAE Hospitality
Signum Hotels and Wyndham Hotels’ partnership aligns seamlessly with the UAE’s strategic focus on strengthening its hospitality sector. Furthermore, it positions the UAE as a global tourism hub, fostering significant growth within the region. By collaborating, the companies aim to address the evolving needs of independent hotel owners, seeking reliable partners in the competitive landscape. Wyndham’s expansive global presence, combined with Signum Hotels’ profound understanding of local market dynamics, creates valuable growth opportunities for hotel owners. Additionally, through this collaboration, Wyndham is introducing new opportunities to enhance guest experiences, benefiting both business and leisure travelers. Ultimately, this partnership strengthens the UAE’s hospitality offering, enhancing its appeal to a broader audience and ensuring sustainable growth.
Dimitris Manikis, president of EMEA for Wyndham Hotels & Resorts, said: “Independent hotel owners in the UAE are looking for strong partners to help them compete in a dynamic hospitality landscape. Furthermore, our powerful distribution network, our global and regional sales teams, our marketing support and award-winning loyalty program make Wyndham the right partner for growth. Moreover, we are creating new opportunities for hotel owners, enhancing guest experiences, and strengthening our presence in this key region.”
Wyndham’s Trademark Collection’s expansion
Wyndham’s Trademark Collection is renowned for offering upscale, independent hotels that provide guests with unique, personalized experiences and services. Consequently, the brand has experienced a significant rise in demand across the Middle East, especially in the UAE. In particular, travelers are seeking distinctive and culturally rich hospitality experiences that align with their preferences. By introducing additional Trademark Collection properties in the region, Wyndham aims to meet this rising demand for exceptional stays. The brand intends to offer a diverse selection of hotels, blending local charm with the trusted standards of a global hospitality leader. This growing interest in Wyndham’s Trademark Collection in the UAE underscores the region’s evolving hospitality landscape. Moreover, it reflects an increasing preference for authentic, one-of-a-kind experiences over conventional hotel offerings.
