As CEO of Aptamind (UK), chair of Red Sea Global and board member of Elaf Group (SEDCO Holding) in Saudi Arabia, among other roles, Aradhana Khowala has her plate full. Here, the accomplished author and expert in travel, tourism and hospitality talks about the global tourism landscape.
How does Aptamind Partners identify promising projects in the diverse landscape of global tourism?
Aptamind Partners specializes in tourism projects, demonstrating how tourism can be a force for good. With mandates in over 75 countries, we leverage industry expertise and foster strategic partnerships. We prioritize rigorous risk assessment and due diligence to align investments with criteria such as scalability, profitability and sustainability. Moreover, we consider shared values and the caliber of the execution team. As a strategy consulting practice, we help leaders stay competitive. However, we see ourselves as part crusaders, part activists, as well as storytellers. We operate at the nexus of climate resiliency, engaging local communities and prioritizing racial and gender equality in destination strategy. We approach our work through the rigorous lens of impact.
What emerging trends do you predict will shape the future of the global tourism and hospitality sectors?
We anticipate a shift beyond sustainable tourism toward regenerative practices. Priority will be given to having a positive impact on the environment, local community and society. Moreover, digital transformation and generative AI will continue to reshape the industry, elevating customer experiences and operational efficiencies. Experiential travel is on the rise, driven by a desire for authentic cultural immersion. In addition, once-in-a-lifetime adventures will remain in high demand. This trend reflects travelers’ pursuit of unique and unforgettable journeys. Additionally, generational changes, coupled with longer lifespans, will further shape travel preferences, notably toward wellness tourism.
How do you envision the future of global tourism?
Tourism is a great social and economic enabler, sitting at the nexus of social, political and economic change. However, we must prepare to co-create the future we want. I am enormously encouraged about the future of tourism. I envision it as part of the global transformation movement to balance equity and sustainability. Moreover, I would like us to go one step further, accelerating the ability of the travel and tourism sector to decarbonize the world. In addition, I would like us to support the sustainability of destinations and businesses. Therefore, improving living conditions locally and globally. Historically, tourism’s role in this process has been passive. I believe it’s time to challenge this assumption and make it an active role. Therefore, we need leaders to be more evolutionary leaders, willing to step out of their comfort zones for this to happen at scale.
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