UAE-headquartered hospitality company TIME Hotels has announced five new senior appointments to support the company in its expansion plans across MENA region.

Toufic Tamim joins as vice president – commercial. With over three decades of experience in the hospitality sector, Tamim is an industry powerhouse who will be leading TIME Hotels’ sales, marketing, e-commerce and revenue department. Prior to joining the team, he was the corporate commercial director of Dur Hospitality in Saudi Arabia where he handled the overall sales operations, marketing, communication, revenue management, distribution and digital strategy for nine operating hotels in Jeddah, Tabuk and Riyadh. He served 16 years of his career in Movenpick Hotels & Resort and also held senior positions with other renowned hospitality chains, including Rotana Hotels & Resorts and Hilton International.

Ismail Makda was appointed as vice president of finance. He is a dynamic self-starter and brings over 30 years of hands-on experience in the hospitality industry to TIME Hotels, with a rich mix of financial management and control, operational insight, business turnarounds, internal/external process re-engineering and systems implementation. Having held unit, regional and corporate finance roles, Ismail has a broad understanding and a strong track record of driving value at all levels in the hospitality industry. A commercially focused seasoned hotelier, he previously worked with hospitality chains including Jumeirah Group (Dubai HQ), Prima Hotels (UK), Shire Hotels (UK), Moat Houses (UK). He has a versatile character and is renowned for being a troubleshooter with a history of recalibrating a facility management operation, delivering a shared service center, leading a corporate pre- and post-opening function, and project managing key priorities in an effective manner.

Mary Joe Estiphan is Time Hotels’ new business development manager. She joins the team from the U.S. and has eight years of professional experience in the hospitality industry. Before relocating to the United States, she was with Lancaster Eden Bay Hotel in Lebanon where she was the sales manager handling the leisure market. She also worked as a sales representative in Four Points by Sheraton – Marriott Lebanon where she handled the leisure and corporate market. With her experience in the different markets, Estiphan has gained knowledge in researching organizations and individuals to find new opportunities and contacting potential owners and owner representatives for future business opportunities.

Ghada Ziadeh is the new loyalty program manager. She has been in the hospitality industry for over 17 years and has previously launched three different loyalty and rewards programs with Mövenpick Hotels & Resorts. Her areas of expertise are Marketing, loyalty programs, project management, corporate identity, brand management, training and social media. With her vast experience in this field, she will join to reshape TIME Rewards program and integrate a new CRM Platform.

Rita Giendy was appointed as hotel manager at TIME Asma Hotel. Giendy will be leading TIME Asma Hotel, a four-star hotel in the shopping district of Al Barsha. She has been in the hospitality industry for the last 22 years and has gained knowledge in the formulation of internal controls and policies to comply with our established best practices. In her new role, she will oversee the operations of all departments and work to meet the short and long-term hotel requirements to ensure the success of TIME Asma Hotel