Thynk.Cloud announced its first partnership in the Middle East with Ishraq Hospitality. The partnership will enable the hospitality group’s sales organization to further enhance the way they manage their B2B business relationships and maximize their sales productivity and efficiency.

Developed by hoteliers for hoteliers and powered by Salesforce, the world’s largest CRM platform, Thynk.Cloud is designed to simplify and automate sales, operations and data management for hotels of any size.

Dubai-based Ishraq Hospitality, part of the Mohammed & Obaid Almulla Group, currently operates eight hotels in the UAE, with another eight properties in the pipeline. To support its rapid growth, the group was looking for a hospitality CRM solution that could be tailored to the company’s needs.

“We considered both the option of building our own and buying a CRM solution that would offer the functionality, features and flexibility we were looking for to achieve our vision and enable our growth,” said Alexander Suski, CEO of Ishraq Hospitality.

Thynk.Cloud enables hoteliers to build stronger digital relationships with their customers, increase their focus on margins, optimize their cost of sales and operations, and uncover new sources of business.

Nils Scheers, co-founder and COO at Thynk.Cloud, said: “We are very excited to be working with the dynamic team at Ishraq Hospitality. This marks our first partnership in the Middle East following the establishment of our local presence in Dubai last year. As an important growth market for us, we look forward to accelerating our growth in the region.”