Thynk.Cloud, a cloud-based CRM platform, has announced its partnership with Saudi Arabia-based Dur Hospitality.

Thynk.Cloud is designed to simplify and automate sales, operations, decision-making and data management for hotels of all sizes.

The partnership will enable the sales organization at Dur Hospitality to further enhance the way they manage their B2B business relationships and maximize their sales productivity and efficiency.

Pascal Petit, co-founder and CEO at Thynk.Cloud, said: “We are excited to be working with Dur Hospitality, a company at the forefront of our industry when it comes to modern hospitality, agility and innovation. Together, our goal is to deliver a smart, modern system that not just streamlines processes and drives efficiency but enables hotel teams to deliver a unique guest experience, whether that’s in one of the group’s branded hotels or in an independently managed property.”

President of hotel operations at Dur Hospitality, Hassan Ahdab, said: “Our collaboration with Thynk provides an immense opportunity to interconnect our processes further and accelerate enhanced customer experiences. Thynk’s innovative digital ecosystem will drive personalization across our properties, amplifying our customer-centric approach and empowering our team members to make data-driven decisions in real-time while communicating with ‘one voice.’ Together, we will take customer-focused service to the next level.”

Founded in late 2019, Thynk has signed on over 150 hotels in 10 countries, primarily in Europe and the Middle East, over the past 18 months alone.