According to ResearchandMarkets.com’s latest report, the gluten-free products market is estimated to be valued at USD 4.5 billion in 2018 and is projected to reach USD 6.5 billion by 2023.
The growing consumption of gluten-free products is mainly led by the rising awareness about the diagnosis of celiac disease and food intolerances among consumers.
The gluten-free products market, based on type, has been segmented into bakery products, snacks & ready to eat (RTE) products, pizzas & pastas, condiments & dressings, and others. The market for bakery products is estimated to dominate in 2018, while the snacks & RTE products segment is projected to be the fastest-growing during the forecast period.
Companies have identified that gluten-intolerant consumers due to their busy lifestyles and increased snacking requirements require quality snacks & RTE products. This has encouraged manufacturers to venture into the gluten-free snacks & RTE products category.
The relatively high costs of gluten-free products over conventional gluten-containing products and formulation challenges faced by manufacturers are the major restraints for the growth of this market.
The global market for gluten-free products is dominated by large-scale players such as The Kraft Heinz Company (US), The Hain Celestial Group, Inc. (US), Pinnacle Foods Inc. (US), General Mills, Inc. (US), and Kellogg Company (US).
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