Maria Nalbandi, Head of Promotional and Marketing Department, Novacert

The Four Seasons Hotel was the venue for launching the ‘European Rice’ program onto the Lebanese market. A Greek business delegation visited  Lebanon for the event. The Greek Chef Mastrodimitris Georgios was one of the speakers on behalf of the Union of Rice Agricultural Cooperative, along with members from the Novacert, the consulting company of this project.

Figures from the media and F&B wholesale industry, key retailers and importers enjoyed a conference around the benefits of Greek rice. The speakers revealed the promotion and expansion plan for the three upcoming years in Lebanon.

About

Seven Agricultural Cooperatives have joined forces to launch ‘European Rice’, a European co-financed project for the promotion of Greek Rice across the Lebanese, Jordanian and UAE markets.

The Agricultural Business Partnership of Thessaloniki’s vision is to provide its 26,000 farmers:

1. ) The essential tools for reducing the administrative and managerial burden
2. ) The assistance to apply for the Common Agricultural Policy (C.A.P) Aid Schemes, while ensuring sustainable qualities and releasing the business potential of their agricultural activity

The program was launched in March 2019 and will conclude by February 2022. It aims to spread awareness among the general public, distributors and wholesalers about the authenticity and unique production of the rice. High-end quality and genuine taste are the characteristics of the different rice varieties available such as Ronaldo and Luna. Moreover, the Agricultural Cooperatives are certified under the ISO:27001 and ISO:9001 protocols for quality and information security management. They operate in modern facilities where their products are collected, packed and sent directly to international markets.

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