The First Collection, a new lifestyle brand from integrated property developer The First Group, has revealed that it will open its first hotel under the brand The First Collection Jumeirah Village Circle.

The four-star hotel is scheduled to open in September 2021. The 40-story high-rise tower will house an array of dining and leisure facilities.

The First Collection Jumeirah Village Circle, which has been designed by architecture firm NORR, will boast 491 guestrooms and suites. It will have a swimming pool, a gymnasium and a sundeck, as well as separate male and female spa facilities and several dining options.

George Ghaly has been appointed cluster hotel manager of The First Collection Jumeirah Village Circle as well as soon-to-open  Dolphin Tower Business Bay, where he will oversee operations for both properties. He has a wealth of hotel management and operations experience, having worked with some of the biggest hospitality brands in the Middle East for the past 12 years, and will be crucial in spearheading the opening and day-to-day operations of each, which are scheduled to welcome their first guests Q3 and Q4 of 2021 respectively.