The Ascott Limited has entered the Omani market with the launch of its brand Citadines in the capital.

Citadines Al Ghubrah Muscat features 96 units that range from studio deluxe to studio premier and one-bedroom executive and premier apartments.

Vincent Miccolis, managing director for The Ascott Limited Middle East, Africa, Turkey and India, said: “Oman is a very popular international tourist destination and has immense growth potential for the tourism and hospitality industries. The Ministry of Tourism in Oman is proactively investing in expanding this industry, with the aim to develop the country as one of the top travel destinations in the world. We are proud to establish Ascott’s presence in Muscat with the launch of the Citadines brand that caters to the global citizen, and compliments the flexibility and practicality of a serviced residence with a blend of locally influenced experiences.”

Commenting on their partnership, Mohamed Hamed Salim Al Ruzaiqi, group chairman, Al Ruzaiqy Group, said: “We feel proud to introduce our first hotel in Oman, that is managed by the Ascott Group. Offering luxury service apartments with international standards, Citadines Al Ghubrah Muscat is the place to be for business and leisure travelers.”