The importance of F&B master planning for building KSA’s future
Saudi Arabia is undergoing an unprecedented transformation, driven by Vision 2030’s ambition to create thriving, diverse and sustainable communities. As the nation rapidly expands its urban landscapes and mega-developments, the role of F&B master planning becomes more critical. Thoughtfully curated dining experiences are not just about serving food, they shape social interactions, define cultural identity and enhance economic vitality. Ziad Kassabieh, CEO of Advanced Food Co., tells us more.
8 restaurateurs serve up the dining trends for 2025
Dynamic and diverse, the region’s vibrant restaurant scene is expanding at an impressive tempo across both mature and emerging destinations. Eight business leaders share their thoughts on everything industry-related, from promising markets to the tech innovations, sustainability practices and experiential dining trends that restaurateurs cannot afford to ignore.
Advanced Food Co. in the limelight with CEO Ziad Kassabieh
Advanced Food Co. restaurants blend storytelling, sustainability and innovation to create memorable dining experiences that connect tradition with modernity. We learn more from the company’s charasmatic CEO, Ziad Kassabieh.
