As Saudi Arabia continues its dynamic journey toward Vision 2030, F&B stands at the forefront of transformation. From rapid innovation and emerging trends to significant investments and evolving consumer expectations, the kingdom’s food and beverage landscape is set for an exciting future. A recent panel discussion at HORECA Riyadh explored the future of Saudi Arabia’s F&B sector, addressing growth opportunities, operational challenges and the impact of technology. Discussions highlighted AI-driven innovations, strategies for financial resilience, and the importance of quality amid market expansion.