Franchising is a proven route to the successful international expansion of businesses in various sectors, from hotels and restaurants to high-end fashion and beauty. Babette Märzheuser-Wood, managing director of franchise advisory at Dentons, gives us the lowdown on the different solutions available for companies looking to explore franchising or manchising.
Innovative franchise and manchise models
Franchising is a proven route to the successful international expansion of businesses in various sectors, from hotels and restaurants to high-end fashion and beauty. Babette Märzheuser-Wood, managing director of franchise advisory at Dentons, gives us the lowdown on the different solutions available for companies looking to explore franchising or manchising.