Water : the refreshing alternative for 2024
Water varieties are fast becoming the soft drinks of choice among today’s consumers, meeting rising demand for healthier alternatives to sugary sodas. We asked two experts, Anistacia Barrak-Barber and Mohamad Chaaban, to talk us through the latest industry trends, from appetizing infusions to the bubbliest beverages around.
Less is more in the bottled water business
In 2016, bottled water dethroned soft drinks as the leader in beverage sales. As the container market experiences a wave of innovative packaging solutions, changing consumer consumption patterns and ultra premium water brands are soaring in popularity,ushering in a new age for what has become the world’s biggest-selling beverage
Saudi Arabia is the largest market for bottled water in the region
Still water represents the largest type, accounting for the majority of the share in the GCC region.
Premium Water Is The New Wine
As consumers look for products that offer more in terms of value than regular refreshments, the perception of drinking water products is changing and influencing the beverage market, especially that of soft drinks. HN spoke to Dr. Michael Mascha, water sommelier, for more insight
Beauty consultant Joelle Mardinian becomes the brand ambassador for the Middle East Region for evian
Mardinian is a highly influential award-winning beauty consultant, TV host, and founder of Maison De Joelle beauty salons.
