Offering broad-based appeal through its heady mix of futuristic skyscrapers, man-made wonders and rich cultural heritage, it’s easy to see why Dubai clinched the coveted top global destination spot for the second successive year in the Tripadvisor Travellers’ Choice Awards 2023. Hoor Al Khaja, associate vice president, International Operations, Dubai’s Department of Economy and Tourism, charts the emirate’s robust post-pandemic rebound and tells HN what’s next on the tourism agenda for this regional success story.