Saudi Arabia is undergoing an unprecedented transformation, driven by Vision 2030’s ambition to create thriving, diverse and sustainable communities. As the nation rapidly expands its urban landscapes and mega-developments, the role of F&B master planning becomes more critical. Thoughtfully curated dining experiences are not just about serving food, they shape social interactions, define cultural identity and enhance economic vitality. Ziad Kassabieh, CEO of Advanced Food Co., tells us more.