Norman Cescut, CEO of DESITA — a strategic consultancy and design company specialized in creating and developing concepts and business formats franchising in foodservice and retail — is known for his eye for design. Besides his role as the head the DESITA Award Jury, Cescut is a speaker at several renowned forums and conferences, including: TEDx Milano, BIFEX Beirut, Franchising EXPO Dubai, Detrop Thessaloniki, Franchising Nord Piacenza and Salone del Franchising Milano.