Pastry chefs everywhere are using social media, particularly Instagram, to elevate their brands, connect with customers and showcase their creativity to a global audience. In Dubai, the platform has become an essential tool for building a strong presence in a fiercely competitive industry. Hospitality News Middle East spoke with four experts at The Talks, part of Salon du Chocolat et de la Pâtisserie Dubai, to learn more about the pros and cons of social media and why collaboration is important.

Pastry chefs everywhere are using social media, particularly Instagram, to elevate their brands, connect with customers and showcase their creativity to a global audience. In Dubai, the platform has become an essential tool for building a strong presence in a fiercely competitive industry. Hospitality News Middle East spoke with four experts at The Talks, part of Salon du Chocolat et de la Pâtisserie Dubai, to learn more about the pros and cons of social media and why collaboration is important.