Unlocking the foodverse for F&B brands

Unlocking the foodverse for F&B brands

As consumer behavior shifts toward immersive, online experiences, the concept of the foodverse is emerging, offering brands new ways to engage with customers through VR, AI and blockchain technology. Dr Jane Thomason, emeritus chair of the World Metaverse Council, author and influencer, tells us more.

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Making the metaverse work for you

Making the metaverse work for you

A new virtual world is dawning, created by the coming together of pioneering technologies that include virtual reality, augmented reality and artificial intelligence. Omrei Abu Madi, founder and CTO at VVerse Technologies, and avid traveler, looks at how these mammoth leaps in technological advancement are set to reshape the global tourism industry landscape.

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