The First Group expanded its presence in the GCC with the launch of a new dedicated hotel management division, which will provide third-party management services to owners and investors seeking to maximize the commercial potential of their hotel and hospitality assets. With a proven track record of launching and operating some of the UAE’s most successful upscale hotels and homegrown F&B brands, The First Group will leverage its expertise to offer best-in-class services and solutions to maximize the revenue-generating potential of clients’ assets.