CRM strategies For Hotels
At its core, a CRM system aggregates customer information collected throughout the guest stay at a hotel and uses this information to improve services and offerings in key target markets. In addition, CRM assists in the development of programs that reward guests for their loyalty.
Events
How to strategize in uncertain times
In a year when the economic outlook is uncertain to say the least, building on strengths and implementing strategies has never mattered more. Bastien Blanc, CEO and board member at TroKadero Hospitality Global, has advice on how to read mixed economic messages and emerge stronger on the other side.