Going global: 7 ways to boost exports
At a time when the region’s FMCG firms face a challenging economic environment, it makes sense to increase the focus on international sales. Sam A. Jaoude, consultant and CEO of Madenlebanon LLC, shares a checklist of essential steps to getting export ready.
How the hospitality industry can survive the talent crisis
Ditching yesteryear’s methods of attracting and retaining talent will enable businesses to become sought-after workplaces.
Unlocking the power of data
In the fast-paced world of hospitality and tourism, data-driven decision making has emerged as a game changer. Gone are the days of relying solely on gut feelings and intuition. Today, the key to success lies in harnessing the potential of analytics to gain valuable insights and make well-informed choices. Riky Bains, partner and brand strategist at Klinical, highlights the significance of using analytics in the hospitality and tourism industry and explores how it can pave the way for strategic growth and unparalleled customer experiences.
Four tech trends that are shaping the new travel era
With travel worldwide in the midst of a resurge following more than two years of global uncertainty, travelers have understandably developed high expectations for their long-awaited trips. Joy Ghosh, head of commercial, hospitality, Indian Subcontinent, Middle East, Africa and Turkey at Amadeus, explains how tech innovations are enhancing the travel experience in 2023.
Leveraging AI to reach travelers
With leisure travel returning to pre-pandemic levels, travel and hospitality companies are looking for ways to reach travelers through personalized summer campaigns using AI-powered programmatic advertising. Tech, marketing and digital strategy expert Terry Kane, managing director ME and Africa of Trade Desk, tells us more.
Closing the gender gap
Work still needs to be done to ensure that women are represented in higher-grade roles and remunerated accordingly, as Mark Dickinson of DONE! Hospitality Training Solutions points out.
Top 10 strategies to boost Lebanese exports
International FMCG consultant Sam A. Jaoude draws from his extensive studies and experience in North America to share his top 10 strategies for promoting and growing exports in Lebanon.
It’s all about identity
Riky Bains, partner and brand strategist at Klinical, explains why destinations need to identify their strongest assets and find the most effective ways of presenting them.
Why brand marketing strategies matter
A startup without a strategy is like a ship without a captain; although it may stay afloat, the destination reached is unlikely to be the one that was desired. Riky Bains, partner and brand strategist at Klinical, highlights the value of clear brand marketing strategies for hospitality startups.
5 top tips for exporting to new markets
At a time when the region’s FMCG firms face a challenging economic environment, it makes sense to increase the focus on international sales. Sam A. Jaoude, consultant and CEO of Madenlebanon LLC, shares a checklist of essential steps to getting export ready.