Exploring the rise of pastry and confectionery brands in Dubai
Pastry chefs everywhere are using social media, particularly Instagram, to elevate their brands, connect with customers and showcase their creativity to a global audience. In Dubai, the platform has become an essential tool for building a strong presence in a fiercely competitive industry. Hospitality News Middle East spoke with four experts at The Talks, part of Salon du Chocolat et de la Pâtisserie Dubai, to learn more about the pros and cons of social media and why collaboration is important.
The sweeter side of social media: how to leverage platforms and collaborate
Pastry chefs everywhere are using social media, particularly Instagram, to elevate their brands, connect with customers and showcase their creativity to a global audience. In Dubai, the platform has become an essential tool for building a strong presence in a fiercely competitive industry. Hospitality News Middle East spoke with four experts at The Talks, part of Salon du Chocolat et de la Pâtisserie Dubai, to learn more about the pros and cons of social media and why collaboration is important.
Latest trends and innovations in pastry and chocolate
At the recent edition of Salon du Chocolat et de la Pâtisserie Riyadh, a panel discussion was held to uncover pastry and chocolate’s latest trends and innovations.