KSA has moved to market itself as a global tourism destination with speed and ambition. Philip Wooller, area director, Middle East & Africa at STR, and speaker at the recent Saudi Arabia Hospitality Investment Conference in Riyadh, tracks the Kingdom’s achievements to date and plans for the future in an operating climate now facing unprecedented challenges.
Vision 2030: The Key to Saudi Arabia’s Tourism Success
KSA has moved to market itself as a global tourism destination with speed and ambition. Philip Wooller, area director, Middle East & Africa at STR, and speaker at the recent Saudi Arabia Hospitality Investment Conference in Riyadh, tracks the Kingdom’s achievements to date and plans for the future in an operating climate now facing unprecedented challenges.