Going global: 7 ways to boost exports
At a time when the region’s FMCG firms face a challenging economic environment, it makes sense to increase the focus on international sales. Sam A. Jaoude, consultant and CEO of Madenlebanon LLC, shares a checklist of essential steps to getting export ready.
Today’s packaging trends unwrapped
In a competitive market, the packaging and presentation of products can make or break sales, giving one brand an edge over its rivals. HN caught up with three packaging professionals to learn more about what’s shaping this key industry, from leveraging AI to maximizing capacity.
Top 10 strategies to boost Lebanese exports
International FMCG consultant Sam A. Jaoude draws from his extensive studies and experience in North America to share his top 10 strategies for promoting and growing exports in Lebanon.
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5 top tips for exporting to new markets
At a time when the region’s FMCG firms face a challenging economic environment, it makes sense to increase the focus on international sales. Sam A. Jaoude, consultant and CEO of Madenlebanon LLC, shares a checklist of essential steps to getting export ready.