Trials and tribulations of the Lebanese arak market
Arak is rapidly becoming the preferred spirit in bars in Lebanon and abroad. Salim Heleiwa, general manager of The Malt Gallery, explains why this popular drink is facing numerous challenges and what needs to be done to support its growth.
All about arak
Arak is well on its way to becoming the spirit of choice behind countless bars in Lebanon and even farther afield. Salim Heleiwa, general manager of The Malt Gallery, gives us the lowdown on why the milk of lions is gaining popularity and what needs to be done to help nurture this growing market.