Blossoming trend: floral design in the Middle East’s hospitality
The Middle East’s hospitality sector is renowned for its elegance and grandeur, where flowers elevate the ambience, creating luxury and warmth. We spoke to three Flowwow florist experts, Rufina Zharapova, Evgenya Kostenko and Rakesh Shrivastava, to get their insights on what’s blooming in floral design for hotels.
Floral design trends for hospitality in the Middle East
With over 200 monthly events on the horizon, florists in the UAE must prepare for a busy period, incorporating 2023 trends and future 2024 designs. Rufina Zharapova, owner of Rufinella Studio UAE, talks floral trends in hospitality.
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What is driving innovation in food products?
The customer is king: an age-old mantra that is particularly true in highly competitive global industries such as F&B. Mark Napier, VP of Dubai World Trade Centre, addresses the driving forces behind food product innovation and the role consumers have in shaping these decisions.