10 ways to boost direct bookings via mobile apps

10 ways to boost direct bookings via mobile apps

In a competitive market, hoteliers are doubling down on direct bookings to attract both new customers and repeat business. Now an essential tool of the trade, mobile apps have a key part to play in helping industry players meet their direct booking targets. Lovetto Nazareth, CEO of Prism Digital, shares his top 10 tips for getting the best out of mobile apps, from targeted marking to offering mobile-only deals.

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5 reasons to include TV in your hotel marketing strategy

5 reasons to include TV in your hotel marketing strategy

In an age of digital saturation, television advertising offers hotels a not-to-be missed opportunity to engage with guests on a deeper level. Remote in hand, Lovetto Nazareth, managing director at Prism Digital shares five ways in which hoteliers can leverage this often overlooked medium.

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How to raise your google rankings with AI

How to raise your google rankings with AI

Lovetto Nazareth, managing director of Prism Digital, explains how AI can be used to improve those all-important Google rankings for hospitality businesses and, in turn, convert more browsers into bookers.

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A new era of customer relationship management

A new era of customer relationship management

AI-driven CRM tools and chatbots are taking customer engagement to the next level. With today’s guests demanding seamless and personalized experiences, hotels that invest in these industry disruptors will gain a competitive edge, as Lovetto Nazareth, managing director of Prism Digital, explains.

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Harnessing AI technology to drive up hotel revenue

Harnessing AI technology to drive up hotel revenue

Lovetto Nazareth, managing director of Prism, explains how AI-based digital marketing and price optimization strategies are revolutionizing the hotel-OTA partnership model.

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Leveraging WhatsApp automation to optimize hotel operations

Leveraging WhatsApp automation to optimize hotel operations

Lovetto Nazareth, managing director of Prism Digital, gives us the lowdown on how AI-driven WhatsApp automation solutions are reinventing the way hotels communicate with customers

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