PIF launches Adeera to endorse Saudi hospitality
PIF has officially announced the launch of its new hospitality management firm, Adeera, which will manage hotels across Saudi Arabia. The company aims to combine the highest industry standards with authentic Saudi hospitality, ensuring exceptional guest experiences while honoring the nation’s rich cultural heritage.
Saudi PIF has launched Boutique Group
Boutique Group supports PIF objectives to diversify the economy, which will enhance the kingdom’s position as a cultural tourism destination.
Soudah Development Company launched to develop a world-class mountain destination
SDC aims to create a roadmap to transform the region’s vast public areas to highlight its distinct culture, geography and its verdant nature.
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