Sheraton Hotel Al Khobar set to open in 2028
Marriott International has announced the signing of Sheraton Al Khobar Al Hamra with Ashaad Company. This marks the brand’s debut in Al Khobar, Saudi Arabia. Anticipated to open in 2028, Sheraton Al Khobar Al Hamra will embody the brand’s refreshed vision.
The Crest Collection to launch in Riyadh in 2028
The Ascott Limited, in partnership with Homod Altheeb Holding, is introducing The Crest Collection to Riyadh. This marks the brand’s first-ever venture into Saudi Arabia. Located in the prestigious An Nakheel district, the luxurious property is set to raise the bar for hospitality in the region.
Radisson Mountain Resort Faqra slated for 2027
Radisson Hotel Group announces the signing of Radisson Mountain Resort Faqra, Lebanon. Set to welcome guests in 2027, this new resort marks the group’s first Radisson-branded property in Lebanon.
Novotel Riyadh Al Wurud on track to open in 2028
Accor has announced the signing of Novotel Riyadh Al Wurud, marking another important milestone in the brand’s expansion across the Kingdom of Saudi Arabia. This new addition strengthens Accor’s presence in the region and underscores its commitment to growth and development within Saudi Arabia’s dynamic market.
LUX* debuts in the Middle East
The flagship luxury brand LUX* is set to debut in the Middle East in Q4 2025 with two exceptional resorts.
Bahrain’s first Azure Beach Club set to open in Q2 2026
Bahrain Real Estate Investment Company, Edamah and Sunset Hospitality Group (SHG have announced their partnership. This collaboration introduces Bahrain’s first Azure Beach Club, which will elevate the hospitality scene at Bilaj Al Jazayer.
IHG’s voco Beirut Central District opens its doors
IHG® Hotels & Resorts has officially introduced its premium brand, voco, to Beirut, Lebanon, under a franchise agreement with DIA SARL. The hotel, rebranded as voco Beirut Central District, opened its doors at the November 2024. The new addition, adds 127 stylish rooms to IHG’s growing portfolio in the country.
METT Hotel & Residences slated to open in Bahrain by 2025
Esterad Amwaj Co. WLL, in partnership with Sunset Hospitality Group (SHG), is bringing METT Hotel & Residences to Bahrain.
Taj Resort and Taj Hotel set to open in Bahrain
India’s largest hospitality company has announced the signing of a luxury hotel and boutique resort in the Kingdom of Bahrain. Notably, these greenfield projects are significant, as IHCL becomes the first Indian hospitality company to establish a presence in Bahrain.
Tribute Portfolio brand to debut in Egypt
SODIC and Marriott International have announced a signed agreement to bring the Tribute Portfolio brand to two of SODIC’s leading hotels in Egypt, expanding the group’s global presence.
