The hospitality sector has encountered a range of challenges and transformations over the past few years, primarily driven by technological advancements, societal expectations, and the ongoing repercussions of the Covid-19 pandemic. Consequently, the norms governing hospitality asset management have undergone significant shifts, placing heightened importance on digital transformation, sustainability, flexibility, health and safety, revenue management and data-driven decision-making. Bastien Blanc, hotelier and co-founder of TroKadero Management, tells us more.