Negotiating a franchise agreement: a 5-point checklist
At a time when the region’s FMCG firms face a challenging economic environment, it makes sense to increase the focus on international sales. Sam A. Jaoude, consultant and CEO of Madenlebanon LLC, shares a checklist of essential steps to getting export ready.
All eyes on the final of the Elle & Vire Professionnel Cream Cheese Competition in the GCC
On January 26, 2024, Elle & Vire’s Professionnel Cream Cheese Competition final in the GCC took place in partnership with the award-winning ICCA, Dubai. Renowned Ambassadors, chefs Karim Bourgi, Francois Daubinet and Sergio Freitas of ICCA judged the finalists in the competition.
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