Negotiating a franchise agreement: a 5-point checklist

Negotiating a franchise agreement: a 5-point checklist

Negotiating a hospitality franchise agreement can help hotel owners and franchisors to align their goals, setting the scene for a successful partnership and long-term growth. Tatiana Veller, managing director of Stirling Hospitality Advisors, spotlights five key areas in franchise agreements where transparent and proactive negotiations can be mutually beneficial.

Read more
All eyes on the final of the Elle & Vire Professionnel Cream Cheese Competition in the GCC

All eyes on the final of the Elle & Vire Professionnel Cream Cheese Competition in the GCC

On January 26, 2024, Elle & Vire’s Professionnel Cream Cheese Competition final in the GCC took place in partnership with the award-winning ICCA, Dubai. Renowned Ambassadors, chefs Karim Bourgi, Francois Daubinet and Sergio Freitas of ICCA judged the finalists in the competition.

Read more