How to unleash the power of advertising marketing and product claims management

How to unleash the power of advertising marketing and product claims management

More than just tools, these three elements are essential building blocks for crafting a successful brand in today’s competitive hospitality market. Monica E. Chikhani, managing director and founder of MEC Workshop, shares the lessons she’s learned over the years about the importance of providing guests with a seamless experience they can trust and enjoy.

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Pinterest: a marketing tool full of possibilities

Pinterest: a marketing tool full of possibilities

Despite often finding itself in the shadows of the bigger social media platforms, Pinterest offers restaurateurs a powerful marketing alternative, helping them to reach new customers and strengthen their online presence. Monica E. Chikhani, managing director and founder of MEC Workshop, explains why this visual discovery engine is still very much packing a punch.

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Voice-commerce: something to shout about

Voice-commerce: something to shout about

Monica E. Chikhani, managing director and founder of MEC Workshop, explores how hospitality businesses can leverage the potential of Alexa and other voice assistants to strengthen customer engagement.

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