Eating in the metaverse: fact or fiction?
Unquestionably, the metaverse is a revolution with enormous potential. It has given way to emerging new economic segments and new income-generating opportunities. In today’s fast-paced virtual and digitized world, there are no longer limitations. Maya Bekhazi Noun, founder and managing director of The Food Studio, tells us more.
In the mind of the consumer
Businesses and marketers can capitalize on consumer behavior studies and predict how, when and why an individual makes a purchase, as Maya Bekhazi Noun, founder and managing director of The Food Studio, explains.
F&B investment outlook & key trends
The food and beverage sector has benefited from increased levels of investment over the past decade. Maya Bekhazi Noun, founder and managing director of The Food Studio, looks ahead and shares details of the investor trends shaping the F&B industry.
Healthy chocolate on the rise
Chocolate: there’s nothing quite like it. Maya Bekhazi Noun, founder and managing director of The Food Studio, explores the latest trends and why consumers are gravitating toward healthier chocolates.
Getting to grips with Generation Z
Having grown up with technology, Generation Z is one of the most advanced — and sophisticated — of all generations. Maya Bekhazi Noun, founder and managing director of The Food Studio, explains how this group is calling the shots, especially in the world of food and beverage.
From sushi to shabu shabu: a Japanese food adventure
It’s no wonder that Japan is a firm favorite among foodies. Boasting a wide variety of exciting dishes, Japanese cuisine ticks all the boxes when it comes to smell, texture and flavor, as Maya Bekhazi Noun, co-founder and managing director of The Food Studio, explains.
Lebanon’s Pastry Pioneers
There’s nothing quite like the sweet taste of success. HN talks to five Lebanese pastry shop owners to discover more about their brands and their recipe for staying ahead.
Saluting the hospitality industry’s women trailblazers
Women are shaking up hospitality like never before, bringing talent, ideas and a can-do attitude to the sector in unprecedented times. Here, thirty professionals who are today disrupting the industry across the region in a big way, share their success stories and offer words of wisdom to those just starting out.
Maya Noun discusses consumers’ dietary concerns
The way every generation reacts to dietary measures in food offering is becoming increasingly unpredictable with every passing year. The challenge for restaurateurs and pastry chefs lies in finding the most suitable ways to adapt their existing offerings to their customers’ dietary requirements. Maya Bekhazi Noun, founder and managing director...
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Food delivery in focus
The F&B sector has witnessed a significant rise in the number of online food ordering and food delivery companies in recent years, with the pandemic accelerating growth in this sector. Maya Bekhazi Noun, founder and managing director of The Food Studio, tells us why online food delivery is here to stay and how technology is playing a role.