Using Instagram and YouTube in 2023
Hospitality concepts have always relied on visual media to help showcase their venues to prospective clients. Social media has taken this relationship a step further by enabling brands to get even closer to their audience. Riky Bains, brand strategist and copywriter at Klinical, shares his thoughts on how hotels and restaurants can leverage Instagram and YouTube to reach more people.
It’s a visual world in the tourism sector
Besides having more “sticking power” than text alone, visual communication is a universal tool with few language barriers, enabling seamless communication. Consultant Chirine Salha uncovers the different ways in which images and videos are being used by the tourism sector to entice would-be travelers.
Exclusive: 10 marketing tips for hospitality businesses during the COVID-19 crisis
There is no better time than now for influencers to be promoting your products/services and brand. They are engaging their followers even more than before.
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