How to communicate your brand values
In recent years, the consumer mindset has shifted from a buying mentality to one that prioritizes a sense of belonging when it comes to purchasing choices. Manal Syriani shares her top tips on how brands can effectively communicate their core values.
Why F&B firms need loss prevention strategies
With Covid-19 causing disruption to the food and beverage industry worldwide, managing costs and reducing waste have become more critical than ever before. Manal Syriani underlines the importance of loss prevention strategies and the variables to consider.
The Best Insurances For The F&B Industry
Insurance for F&B establishments provides vital protection against potential external and internal risks. It also offers reassurance for guests and employees who engage with the brand. Manal Syriani, takes a closer look at what’s on the market.
Smart Survival: A Bold, New Approach To Staying Afloat
With unstable economic situation in the region, many restaurants are facing the greatest challenge of survival for the foreseeable future. Manal Syriani, shares four keys to survival in turbulent times.
How to make your business attractive to investors
Starting a new business venture is always a challenge that involves risks. However, higher levels of market uncertainty globally due to limited financial resources and lower discretionary income available to consumers have combined to raise the risk factors. As a result, many capitalists are looking to invest in franchised businesses to limit their financial exposure. Manal Syriani, franchise manager of The Lebanese Bakery, shares key franchising solutions that could make all the difference
CRM strategies For Hotels
At its core, a CRM system aggregates customer information collected throughout the guest stay at a hotel and uses this information to improve services and offerings in key target markets. In addition, CRM assists in the development of programs that reward guests for their loyalty.
Diversifying the F&B revenue stream
A successful business model is dependent on its ability to generate revenues from different streams throughout the various stages of its journey. While this definition applies to most businesses, the F&B industry appears to be trapped in the sales of food and beverage items, mostly to a limited target clientele. Manal Syriani, managing director, WAY Consultants, gives us a few options for diversifying along the way
5 ways to establish a successful F&B business
The regional F&B industry is evolving at a fast pace amid fierce competition and rising customer demand for innovation. Given the current climate, building a successful business is becoming more of an art than a science. Manal Syriani, managing director, WAY Consultants, explains
Hiring attitude
It’s a fact that over the last 10 years, 20 percent of all new jobs created around the world have been based in hospitality and tourism, which prompts the question, how can you successfully hire the right person for the role? Manal Syriani, managing director of Way Consultants, tells us how
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The key to increasing customer loyalty
Customer loyalty is the result of genuine concern about a client’s well-being and the ability to go beyond simply identifying and meeting customers’ needs to acknowledging their aspirations and struggles. Manal Syriani lifts the lid on how to keep clients close to your brand.