Four tech trends that are shaping the new travel era
With travel worldwide in the midst of a resurge following more than two years of global uncertainty, travelers have understandably developed high expectations for their long-awaited trips. Joy Ghosh, head of commercial, hospitality, Indian Subcontinent, Middle East, Africa and Turkey at Amadeus, explains how tech innovations are enhancing the travel experience in 2023.
Leveraging AI to reach travelers
With leisure travel returning to pre-pandemic levels, travel and hospitality companies are looking for ways to reach travelers through personalized summer campaigns using AI-powered programmatic advertising. Tech, marketing and digital strategy expert Terry Kane, managing director ME and Africa of Trade Desk, tells us more.
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