Tasting Lebanese heritage at SIAL Paris
With 7,000 exhibitors and 400,000 exhibited products, this year’s edition of SIAL Paris (October 15-19, 2022) was an innovation-centric edition, reminding industry players that they are all active participants in the change that is underway and the importance of environmental, ethical, digital and demographic challenges facing the planet. It also addressed the challenges of food security, changes in consumption habits and the importance of scouting out new talent, as well as nurturing the “young shoots” who are eager to actively contribute to tomorrow’s ecosystem. This year, SIAL, the world’s biggest biannual trade fair, attracted over 310,000 visitors importers and distributors from Europe, the Middle East, Africa and Asia. Lebanese products featured high on the menu, with the participation of a selection of suppliers considered to be at the forefront of some of theindustry.
A taste of Lebanon in Paris with the “Mouné Libanaise: Artisanat Gastronomique,” an initiative by the Embassy of Lebanon
The Embassy of Lebanon in Paris organized a culinary initiative titled “Mouné Libanaise: Artisanat Gastronomique” to promote Lebanese agri-food products and introduce new brands, initiating B2B networking between key players in the French market and Lebanese brands.
