Having grown up with technology, Generation Z is one of the most advanced — and sophisticated — of all generations. Maya Bekhazi Noun, founder and managing director of The Food Studio, explains how this group is calling the shots, especially in the world of food and beverage.

It’s no wonder that Japan is a firm favorite among foodies. Boasting a wide variety of exciting dishes, Japanese cuisine ticks all the boxes when it comes to smell, texture and flavor, as Maya Bekhazi Noun, co-founder and managing director of The Food Studio, explains.