The hospitality business represents one of the most active and flourishing sectors in the world. It is one of the fastest growing industries and contains frequent guest–host interactions, specifically in the case of organizations that provide service to a diverse group of people. However, this can make it a challenging line of work. Ongoing technological advancements have helped to improve efficiency in customer service, but they also increase the expectations of clients and generate difficulties across the sector. A better understanding of these challenges would give hospitality managers a clear edge over the competition. Hoda Naim, founder and managing director of Vacancy tells us more